MUSIC MARKETING · ARTIST DEVELOPMENT · SENSORY WORLD-BUILDING

I create marketing strategies rooted in artist identity, built through sensory experience.

AREAS OF EXPERTISE

AREAS OF EXPERTISE

Artist Identity & Narrative Development

Marketing Strategy

Sensory World-Building & Fan Experience

DSP & Digital Growth Strategy

ABOUT ME

I work at the intersection of artist psychology and audience psychology — understanding what makes an artist singular and what makes an audience feel something — and build a strategy from that point.

Eight years of experience working in different areas of the music industry in Mexico, the UK and Spain. Currently based in Madrid and co-developing an immersive sonic-visual experience studio — the next scale of the same approach.

The most powerful strategy already exists inside the artist. Let's find it.

I work at the intersection of artist psychology and audience psychology — understanding what makes an artist singular and what makes an audience feel something — and build a strategy from that point.

Eight years of experience working in different areas of the music industry in Mexico, the UK and Spain. Currently based in Madrid and co-developing an immersive sonic-visual experience studio — the next scale of the same approach.

ALEJANDRA MILLAN